In this phase, we play detective and immerse ourselves in your business. We'll delve into understanding the audience we're designing for. This could take place over a cup of coffee, a call, or a questionnaire I send to you. The more I learn about you and your brand, the better we can craft a message that resonates.

Our conversations from the Discovery phase will morph into a strategic direction. This will likely manifest as a mood board - a collage that includes key brand descriptors, your business name, a snapshot of your target market, logo inspirations, striking visuals, and more. It's our compass as we set sail on the voyage of designing your logo, providing a clear picture of the visual journey we're undertaking. Consider it our map to brand success!

In this phase, we'll dive into the challenge of distilling your brand's big idea into a potent symbol. Our aim is to create a logo that's not only impactful but also straightforward, maximizing its recognizability and versatility.

Now we're onto the thrilling step - turning your approved sketch and creative direction into reality. This is where I refine the sketch into a vector file, adding color, fine-tuning spacing, and experimenting with various layouts for diverse applications. We'll also explore its potential uses and test it out on different mockups.

After your approval and review of all necessary revisions, I’ll compile everything into a PDF file. This guide will walk you through your brand's narrative, the rationale behind your logo design, the diverse layouts for your emblem, and fundamental details on correct usage and spacing. It's the final touch on our branding journey together.